Your Growth, Our Expertise
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900k
Analyzed close to 900k raw, open-access personality datasets for researchers
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200k
Analyzed 200k raw, open-access datasets researchers to build engagement persona
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75%
Accuracy of Engagement Personality and Predicting Engagement Behavior off industry standard deviation (0.8)
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60 Years
of Team Experience in Behavioral Psychology
Mindgame Health
ABOUT US
A Blueprint for Behavioral Healthcare Reform
The American healthcare system is not just broken in structure—it’s misaligned with how people actually behave. Fixing it requires personalization at the behavioral level. Engagement personas grounded in traits offer a scalable, ethical, and high-yield method for transforming how people experience their health benefits.
This approach complements existing clinical and demographic models, giving brokers, TPAs, carriers, and employers a behavioral edge in a crowded benefits landscape. As the focus shifts from volume to value, those who understand the psychology of engagement will lead the next era of healthcare transformation.
Why It Matters:
Not all members learn or retain information the same way. Some prefer visuals, others need to read and reflect, and others want to talk it through. Pairing learning style with engagement persona lets you deliver the right message in the right format — improving comprehension, action, and long-term behavior change.
Why It Works
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People remember better when taught in their preferred style
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Cognitive ease builds trust and reduces decision fatigue.
The Foundation
Extraversion
(also spelled as extroversion) is the state of primarily obtaining gratification from
outside oneself. Extraverts tend to enjoy human interactions and to be enthusiastic, talkative, assertive, and gregarious. Extraverts are energized and thrive off being around other people.
Conscientiousness
is the personality trait of being careful, or diligent. Conscientiousness implies a
desire to do a task well, and to take obligations to others seriously. Conscientious people tend to be efficient and organized as opposed to easy going and disorderly.
Neuroticism
Individuals who score high on neuroticism are more likely than average to be moody
and to experience such feelings as anxiety, worry, fear, anger, frustration, envy, jealousy, guilt, depressed mood, and loneliness
Our engagement persona's formula is driven by Extraversion (also spelled as extroversion)
Conscientiousness, and Neuroticism.
Engagement Persona
Analysis
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Engagement Persona
Fox
The fox finds energy in working with others and can often be found socializing with the other animals in the field. The fox has a tendency to worry and may even feel quite stressed, but the fox pulls it together when needed to attend to the details and do a thorough job.
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Engagement Persona
Dolphin
The dolphin is often energized by working and socializing with others. The dolphin is an achiever, carefully completing work in an organized and timely fashion. Not easily stressed, the dolphin is a friend and team member who is typically cool, calm and collected.
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Engagement Persona
Penguin
The penguin is a team player, working with others to spark ideas and fun on the iceberg. The penguin aims to be more organized and attend to important details in a timely manner, and generally does so in a calm, chill manner.
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Engagement Persona
Lemur
The lemur is an outgoing teammate much of the time, finding energy from interaction with others. The lemur works to be more careful and organized, and finds challenge in trying to remain calm and not feel stressed.
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Engagement Persona
Tiger
The tiger is more reserved and solitary, although can work with others when the time presents. Cool, collected, prepared and thorough, the tiger independently nails any challenge that arises.
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Engagement Persona
Red Panda
The red panda tends to be Independent, carefully organizing and planning-- particularly when it’s time to accomplish a goal. An achiever, the red panda may be challenged by the stressors that present, working hard to try to stay calm.
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Engagement Persona
Zebra
The zebra is reserved and independent, handling any challenge with a generally calm approach. Although not always easy, the zebra can push through to better organize and finish tasks in a timely manner.
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Engagement Persona
Mollymawk
The mollymawk is reserved, but can be a team player when the need arises. It may be an uphill climb at times, but the mollymawk can exert the effort needed to be better organized and detail-oriented, and less stressed.